About Spivi
We make brands feel loved
Liquor to lips!
Our Mission
At Spivi, our mission is simple: to connect exceptional beverage brands with consumers across the Nordics and beyond. We believe that every great product deserves to be discovered, and we work tirelessly to ensure that brands don't just reach the market — they thrive in it. From the bar counter to the retail shelf, we bridge the gap between producers and consumers with passion, precision, and a deep understanding of the Nordic market.
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Our Story
Spivi was founded in 2013 in Denmark by a team of spirits industry veterans who saw an opportunity to bring a new level of dedication to beverage distribution in the Nordic region. What started as a small operation with a handful of brands has grown into a pan-Nordic powerhouse, with offices and operations across Denmark, Norway, Sweden, Finland, and the United Kingdom. Our journey has been driven by a simple belief: that the right partnership can transform a brand's trajectory.
Our Journey
2013
Founded in Denmark as a specialist spirits distributor
2014
Expanded to Norway with a dedicated subsidiary
2016
Entered the Swedish market, completing Scandinavian coverage
2018
Expanded into Finland, achieving true pan-Nordic presence
2019
Became category leader in shots & began global export operations
2021
Established UK headquarters, expanding beyond the Nordics
What We Do
We provide end-to-end brand management across the Nordic beverage market, covering every step from distribution to consumer engagement.
Distribution
On-trade, off-trade, duty-free, travel retail, and REKOM partnership — we ensure your brand is available wherever consumers shop and socialise.
Advocacy
Roadshows, trade education, and social media engagement — we build brand awareness and loyalty through direct consumer and trade interaction.
Rotation
Brand activations, sales campaigns, and market intelligence — we drive product movement and keep your brand top of mind at the point of sale.
Success
50%+ annual growth, consumer tracking, and strategic innovation — we measure what matters and continuously refine our approach to deliver results.
Our Values
Dedication
We go the extra mile for every brand in our portfolio, treating each partnership with the care and commitment it deserves.
Honesty
Transparency and integrity are at the core of everything we do, from reporting to relationships.
Efficiency
We streamline operations and eliminate waste so our partners see maximum return with minimum friction.
Confidence
We back our strategies with data and experience, giving our partners the confidence to invest in growth.